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What is Home Staging?

Answers to Frequently Asked Questions

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Frequently Asked Questions about “Home Staging”

  1. What is Home Staging?
  2. Why should I stage my home?
  3. Why should I use an Accredited Staging Professional®?
  4. Why should I stage a vacant home?

What is Home Staging?

» Home Staging is the creative process of professionally preparing any home at any price or location for sale. Home staging is de-cluttering, depersonalizing and detailing a home to appeal to a broader range of home buyers to generate the highest price in the least amount of time on the market.
When a home is de-personalized, it helps the buyer to mentally move into the home. The buyer begins to envision their personal belongs in each room, not the home owners.
De-cluttering and detailing a home sends the message to the buyer that the home is well cared for.De-cluttering gives the home a neat and organized appearance. Detailing the home, such a fresh coat of paint, shows the buyer that the home is in “move in” condition.
Staging in not about interior decorating or redesigning a home.
Staging is a smart investment.

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Why should I stage my home?

» The moment a home owner decides to put their home on the market is when the staging process should begin. Your home becomes a product and needs to be marketed to appeal to a broad range of potential home buyers.
Did you know that according to Staged Homes®, a home that is staged sells 95% faster and for more money than a non-staged home?
Especially in today’s market condition, your home is up against a large amount of inventory of available homes. To compete with the competition your home must be priced right and look better than the competition.

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Why should I use an Accredited Staging Professional®?

» An Accredited Staging Professional (ASP) ® is a dedicated professional that is trained to use the successful techniques of staging a home. An ASP® will look at your home with an objective eye and then will make a professional assessment of your home. An ASP® will be able to recognize what your home’s strengths and challenge areas are and will present ideas that will get the attention of a would be buyer. An ASP® knows that de-personalizing and de-cluttering the home will make it more marketable by appealing to a broad range of home buyers. When a home is de-personalized, it enables the home buyer to mentally move in. De-cluttering a home sends the message that it is a well-cared for home and makes a lasting first impression. Often times buyers only know what they see, not the way it can be.
A buyer always wants the best product at the best price that will meet their needs. Having your home staged by an ASP® and priced right will enable your home to sell for the best price in the least amount of time.
Selling your home is a very important decision and should not be treated lightly. Your home is your biggest asset, and having your home staged by an Accredited Staging Proffesional ®is an investment that will add value to your home.

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Why should I stage a vacant home?

» Staging is a must for selling a vacant home. Not all rooms need to be staged. Together, working with an ASP® stager and a furniture rental company, we can devise a plan as to which rooms will benefit from staging. A few pieces of furniture placed in the right areas of the home will show the purpose of the room and will enable the buyer to see the room’s full potential. It also gives a room a warm and inviting feeling along with a lasting impression. Staging a vacant home is a smart investment and should not be overlooked.


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